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There are a number of chat platforms available on the Internet today; they’ve been competing with each other for years. Yahoo, Google, MSN, and Skype have all made their bid for supreme chat champion, but it looks like an unlikely contender is starting to beat out the others: Facebook.
It was a very intelligent marketing decision for Facebook to incorporate chat into their website. Facebook has become extremely popular for a number of reasons. Here are a few.
Since Facebook has such a wide and established user base, odds are most of your friends have one. This makes everyone readily accessible; if you and your friends use Facebook, you can chat with them.
You have to worry about screen names on Facebook or whether or not someone uses the same chat software you do. Everybody’s using Facebook so you can talk to everyone at the same time.
The last reason is probably what makes Facebook chat so popular, and why it has the opportunity to do so much better than other services.
Another thing that makes Facebook chat so great is the fact that people usually stay on Facebook for hours at a time. If you use your e-mail to chat, odds are you are only on it when you’re checking your e-mail; it doesn’t make you very available.
Most people have Facebook up for as long as they’re on their computers. They minimize the window as they do other work and check in periodically. This makes them easier to reach and makes Facebook chat that much more effective.
Finally, Facebook is not hard to use. There is no complicated interface to learn or a bunch of extra upgrades to apply. This makes Facebook chat appealing to a wide variety of social circles, from the computer geeks to people who are just starting out.
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